Brand and product strategy studio, web and Android

BrandPilot

Turns a business idea into a brand strategy, a prioritised MVP and a product roadmap, on the web and on Android.

Web ApplicationsMobile AppsBranding & Visual Identity
BrandPilot: Brand and product strategy studio, web and Android

Overview

BrandPilot guides founders from idea to plan. A structured discovery feeds an editable brand strategy, a prioritised MVP and a four-phase roadmap, all exported as one strategy document. The web app and the native Android app share one business-logic core.

The challenge

Founders usually have a strong idea but no structured way to turn it into positioning, scope and a roadmap the team can execute.

Our approach

A six-step guided discovery with validation and autosave drives every output. Prioritisation combines an impact-effort matrix, MoSCoW and an MVP capacity budget, and identity directions are checked for WCAG contrast. Strategy exports as PDF with a JSON backup.

Key capabilities

  • Six-step guided discovery with validation and autosave
  • Editable brand strategy that explains the reasoning behind each statement
  • Impact-effort matrix, MoSCoW and MVP capacity budget
  • Four-phase roadmap with status tracking
  • Visual identity directions with WCAG contrast checks
  • PDF strategy export and JSON backup on web and Android
  • One shared business-logic core for web and mobile

Inside the project

BrandPilot: Project dashboard
Project dashboard
BrandPilot: Guided discovery
Guided discovery
BrandPilot: Brand strategy
Brand strategy
BrandPilot: Product strategy
Product strategy

Outcomes

  • Live web app and a signed Android release (v1.0.0) available for download
  • 70 automated tests: 38 web unit, 5 end-to-end and 27 mobile
  • Download integrity published with a SHA-256 checksum

Technology

Next.jsReact NativeExpoTypeScriptTailwind CSSZod

Try it

Open the live demo and load the sample project with one click.

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