BrandPilot
Brand and product strategy studio, web and Android
Turns a business idea into a brand strategy, a prioritised MVP and a product roadmap, on the web and on Android.
Advisory firm identity system
AVENOR
A visual identity for an advisory firm: an upward monogram, a quiet palette of charcoal, olive and terracotta, and a graphic language of arches and linear accents.
Overview
AVENOR Advisory's identity expresses clarity, intelligence, calm authority and lasting impact. Its monogram is an upward path, read as progress, perspective and a higher vantage point. The system sets a palette of charcoal, olive, sand, stone and terracotta, GFS Didot with Inter, and a visual language of arch forms, linear accents and natural texture.
The challenge
An advisory firm sells judgement, so its identity has to feel measured rather than loud. The brand needed a mark and palette that signal calm authority on print and digital.
Our approach
A restrained system: a monogram with a primary wordmark, horizontal and stacked lockups, five named colours with their meanings, arch and linear graphics, and applications on business cards and notebooks.
Key capabilities
- Logo rationale, primary logo, horizontal wordmark, stacked lockup and monogram
- Five named colours: Charcoal, Olive, Sand, Stone and Terracotta
- GFS Didot for headings and Inter for body text
- Graphic language: arch forms, linear accents and natural texture
- Applications on business cards and notebooks in charcoal
Inside the project
Outcomes
- Full identity board covers rationale, logo, colour, typography, graphics and applications
- Mark and palette shown on business cards and notebook covers
Technology
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