LURELLE

Overview

LURELLE is a beauty and rituals brand with the line "Beauty lives in the details". The identity sets out a logo family led by a floral monogram, a palette running from Wine to Gold, a Playfair Display and Montserrat type pairing, and four brand traits: luxurious, authentic, elevated and feminine.

The challenge

A beauty brand has to look premium at every touchpoint, from a shop front to a skincare jar. The identity needed one system that holds across all of them.

Our approach

A wine-and-gold system: primary, secondary, horizontal and submark logos; six named colours; and applications on the shopfront, shopping bag, gift box, tags, business cards and product packaging.

Key capabilities

• Logo family: primary, secondary, horizontal and submark
• Six named colours from Wine to Gold, each with its role
• Typography: Playfair Display for headings, Montserrat for text
• Brand applications: shopfront, shopping bag, gift box, tags, business cards
• Product direction for skincare: jar, dropper bottle and tube

Inside the project

Outcomes

• Identity board covers logo, colour, type, brand feel and applications
• Applied across shopfront, packaging, print and social media as one system

Technology

Try it

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