BrandPilot
Brand and product strategy studio, web and Android
Turns a business idea into a brand strategy, a prioritised MVP and a product roadmap, on the web and on Android.
Fashion brand identity system
SEERAH
A fashion identity built on an Arabic wordmark, midnight blue and gold, and a pattern drawn from heritage motifs.
Overview
SEERAH, with the line "More than fashion: a story lives on", is a fashion brand whose identity leads with its Arabic name. The system pairs a calligraphic Arabic wordmark with a spaced Latin one, a palette of Midnight Blue, Dusty Mauve, Blush Beige, Warm Ivory and Antique Gold, a repeating motif, and four brand traits: elegance, heritage, femininity and refinement.
The challenge
Fashion identities often rely on a passing trend. SEERAH needed a look that carries its Arabic name and heritage detail, and stays consistent across fabric, packaging and campaigns.
Our approach
A midnight-blue and gold system: logo lockups, a heritage pattern, a gold seal on mauve packaging, and applications from the boutique front to fabric labels, swing tags and bags.
Key capabilities
- Logo system: primary, secondary, horizontal and submark
- Five named colours from Midnight Blue to Antique Gold
- Arabic and Latin typefaces set as a pair
- Heritage pattern and gold detail on fabric and packaging
- Applications: boutique front, shopping bag, garment box, swing tags, fabric label, business card
Inside the project
Outcomes
- Identity board covers logo, colour, typography, pattern and applications
- Campaign and social direction set in the same Arabic-first voice
Technology
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