BrandPilot
Brand and product strategy studio, web and Android
Turns a business idea into a brand strategy, a prioritised MVP and a product roadmap, on the web and on Android.
Technology company identity system
CoreLink System
An identity for an embedded-systems and IoT company: a circuit-based mark, a green palette, a clean sans-serif system and a full stationery kit.
Overview
CoreLink System is a smart-technology company offering embedded systems, IoT solutions, product development, and consulting and engineering. Its identity uses a chip-and-circuit mark, a green colour family, Poppins and Inter typefaces, and an icon for each service, under the line "Smart Solutions. Connected Future."
The challenge
A technical company has to look credible to engineers and to business buyers at once. The identity had to explain four services clearly without turning into a catalogue.
Our approach
A green, circuit-led system: a mark and wordmark in three versions, a palette of Core Green, Tech Green, Accent Green and Tech Gold, a type scale from heading to small text, circuit-line graphics, and applications on stationery, website, dashboard, signage and social media.
Key capabilities
- Logo system: primary, monochrome dark and monochrome green
- Colour palette with RGB and CMYK values
- Poppins and Inter type scale, from heading to small text
- Icons for embedded systems, IoT, product development and consulting
- Applications: stationery, envelope, website homepage, dashboard, office signage, social media
Inside the project
Outcomes
- Identity board covers logo, colour, typography, icons and applications
- Dashboard, website and stationery shown in one visual language
Technology
Try it
Related projects
Bun Alwadi
Arabic specialty coffee brand website
An Arabic-first brand site for a specialty roastery: three signature blends with clear prices, the roastery story and an order request sent for review.
LURELLE
Beauty brand identity system
A beauty identity in wine, rose and gold: a logo family, a restrained palette and a type pairing that carry from shopfront to skincare packaging.
Not sure where your project fits?
Tell us where you are starting. We reply with the simplest sensible scope.
Start a project